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Comstor’s Mastery in Achieving High Cisco EA 3.0 Renewal Rates

2 MINUTE READ
Insights Company Growth

Sheldon Davenhill

Software & Collaboration Specialist for Cisco at Comstor Southern Africa

If you use technology, the term “renewal” isn't just a routine—it’s the heartbeat of sustained success. As someone deeply involved in the tech distribution landscape, I've seen firsthand how renewals guarantee steady revenue streams, optimise budgets through cost distribution, and significantly elevate customer satisfaction.

As a distributor, Comstor works tirelessly with our partners to facilitate renewals, especially with Cisco's Enterprise Agreement (EA) 3.0, which boasts an impressive renewal rate of over 90%.

But it’s more than numbers, right? This high renewal rate is a testament to the effectiveness of EA 3.0 in fulfilling the needs of customers and partners alike. It signifies the profound satisfaction and value that businesses derive from their ongoing partnerships with Cisco.

As a value-added distributor 100% dedicated to Cisco – renewals are our lifeblood.

A New Era of Technology Management

Cisco’s EA 3.0 represents a shift in how organisations procure and manage their technology investments. With its focus on simplicity, flexibility, and value, it has become the go-to choice for businesses aiming to harness the full potential of their IT infrastructure.

At the core of EA 3.0 is a commitment to empowerment through simplification. This agreement streamlines purchasing across the Cisco portfolio, allowing organisations to align their technology investments seamlessly with strategic objectives. With predictable pricing and simplified management, EA 3.0 removes the complexities of procurement, enabling companies to focus on achieving their business goals.

By embracing EA 3.0 renewals, we at Comstor Southern Africa help our partners strengthen customer relationships, drive profitable growth, and enable businesses to remain competitive in an ever-evolving technological landscape.

Achieving a 90% Renewal Rate: The Comstor Approach

As a value-added distributor dedicated to Cisco, Comstor plays a pivotal role in unlocking the full potential of EA renewals. We provide tailored solutions that drive continued growth and innovation. Our dedicated team ensures that partners never miss renewal opportunities by leveraging detailed reporting and offering customer-ready information. Moreover, we assist in migrating from a la carte contracts to EAs before renewal, increasing value and streamlining effectiveness.

Reflecting on our process, I’m reminded of our crucial role in ensuring seamless renewals, much of which is providing tangible value to our partners. We do this through multiple means, but one way is to distil a vast amount of data into actionable reports highlighting renewal opportunities and guiding our partners step-by-step through the process, maximising their chances of success.

Why Renewal Makes Sense

Streamlined Operations - EAs simplify license management and procurement, reducing administrative burdens and saving time for both partners and customers.

Cost Savings - EAs often offer attractive pricing and discounts compared to individual software purchases, providing substantial cost benefits.

Access to Innovation - Renewing ensures access to the latest Cisco technologies and updates, keeping our customers at the forefront of technological advancements.

Unlocking Further Value with Comstor

Here in Southern Africa, our dedicated Comstor team possesses has ensured that we have an in-depth knowledge of EA 3.0, so you don’t have to. We guide partners through the renewal process with expertise and efficiency. We customise renewal options to meet the specific needs of each partner, ensuring a smooth, successful transition. We proactively identify and engage with existing EA customers approaching their renewal date, optimising licensing agreements and providing strategic guidance.

For us, a renewal isn't just a process; it’s a strategy for continuous growth and innovation. It is a way to ensure that you, our partners, achieve profitability and that your customers derive maximum benefit from their technology investments.